India’s media and broadcast industries are also dealing with major challenges in transforming their network infrastructure because of several factors: the costs of implementing new technologies on aging legacy platforms, managing the integration and interoperability of multiple networking environments, increasing bandwidth requirements, fewer personnel and shrinking budgets. India’s online gaming and music streaming markets are booming, while direct-to-home (DTH) satellite television viewing also remains strong. Consumer preferences are increasingly leaning towards over-the-top (OTT) streaming platforms for content consumption, with forecasts calling for India to become the world’s 6 th largest OTT streaming market by 2024.ĭigital advertising was the second largest medium in India in 2020, with digital ad revenues expected to surpass TV ad revenues in 2021. Within that total, digital content is king. The total Indian media and entertainment industry is growing rapidly, expected to reach around $25.6 billion (USD) with annual average growth of about 3.2% by 2022. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.įor me, above all, this was a passion as well as a work project. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.īorn and raised in India, I have a special personal connection with the country.
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